We've covered the SY Hulk minifig in this space before, so now we turn to the seven other minifigs that form part of the set.
As with the Hulk figure, the minifigs come in a box with pretty impressive-looking CGI rendered art, which I would agree, looks better than just posing the minifigs themselves and taking photos of it. As with this Wolverine image to the left, doing that with just the minifig would see Logan's arms touching his head - less action-y that way.
Also standard with each box is a set of cards adorned with more CGI minifig art and some base stats. As to how the cards should be played (if those are playing cards at all), it's a mystery to me, since the cards do not come with instructions themselves. It's best to just treat them as collectible cards and then we're golden.